I've been banging my head against this thought for years now. I've always wanted to start some form of communications agency which makes it it's mission to create awareness around issues affecting society and embarks on projects and campaigns to find solutions. The idea is to collaborate with companies and develop solutions which benefit both the business and society in some way while generating awareness of both the issue and the business involved. It's looking for win-win solutions.
There are companies who engage in similar activities in the US & UK but I have not come across any making a significant contribution locally so am looking to start one. Anyone with any ideas re: business model, positioning, who to target, toolset etc I'm interested in brainstorming and finding a happy mix as well as finding professionals and companies looking to partner towards similar aims.
I believe it is possible for anyone to make money while making a huge difference with the right mind-set and proper research and strategic approach. Please join me in this conversation.