Affiliate Advertising

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Permalink Reply by Deon C. Louw on December 3, 2009 at 11:37am

Hi
I have an advertising medium that is sort-of old school and new-school. Loads of research went into spread-betting it in order to maximize exposure at an optimized rate. But none of that ‘click to get some cash’. Those are a red haring. Like the chain mail that Bill Gates is giving away his money and that it was on the news or Carte Blance, except no-one remember ever seeing it…

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Permalink Reply by Alice Pohl on December 3, 2009 at 11:44am

I'm not getting where you are going with this?

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Permalink Reply by Deon C. Louw on December 8, 2009 at 9:35am

I should perhaps have been more mot-au-mot.
I’ve looked into what you asked in your post a while ago. Being a trained ethnographer I have the marvelous privilege to have access to a large market research data-base. The odds that you might strike it lucky with a commission per click system are stacked up against you. The reasons for this are ample. The database shows that the hiccup lays with the local market that is too competitive. Coupled with that, the marketing strategy is build upon the legacy of redundant techniques. Like one guy told me: I would love to make more money, but if I now get a sudden rush, I’ll fold. The weird catch 22 is in the minds of jaded marketers.
In short, your chances of “selling” this to an astablised company are between 0 and 3%.
The chances of making this work with a startup is - well, unknown.
A rule of thumb is that everything that works in the 1st or new world fails here. But everything that works here, works just as well in other parts of Africa.
To get back to my original post; taking in consideration that the current systems are build upon the debris of a era past, I devised a advertising medium that uses the channel that have most momentum with the older folk that have the controlling share in the market. Yet, it pushes the door open into new media advertising.

Having said al that, sometime events like a world cup tournament opens the window of opportunity for such a venture to be a success. The research does not anticipate SA being slung into the technological fast lane by an anomalous happening.
So good luck. Keep us updated.

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Permalink Reply by Kirsten Pearson on December 21, 2009 at 11:45am

Hi Alice,

I have also been looking into Affiliate programmes - specifically Clickbank. I've also been told about Linkshare.

These are not South African sites, but on Clickbank I see that products can be charged for in South African Rands.

Kind regards,
Kirsten

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Permalink Reply by Kirsten Pearson on December 21, 2009 at 12:30pm

Hi again Alice,

You posting spurred me into some research. (I'm exploring how to market an eBook written by South African authors.) Looks like OfferForge is a South African option.

Some articles of interest:
http://www.amwso.com/africanetworks.php
http://www.justinharrison.com/affiliate-marketing-tips/affiliate-ma...

Kirsten

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Permalink Reply by Alice Pohl on January 5, 2010 at 1:43pm

thanks so much

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Permalink Reply by André Clements on December 23, 2009 at 6:38pm

Check out forge business, http://www.forgebusiness.com, they run offerforge which contains a full south affrican network. Chat to Jonathan Miller who's been active in the affiliate space virtually since it started http://www.huddlemind.net/profile/JonathanMiller

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Permalink Reply by Alice Pohl on January 5, 2010 at 1:43pm

cheers

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Permalink Reply by Deon C. Louw on February 9, 2010 at 5:31pm

I think www.addynamo.com does that...

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Permalink Reply by Deon C. Louw on February 9, 2010 at 5:32pm

http://www.dclcreative.co.za/doks/CDROM_Cape_feb_2010.pdf

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Permalink Reply by Eric Edelstein on February 10, 2010 at 3:33pm

TrafficSynergy.com

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