Are on line Social Media courses trustworthy, educational and worth our while?

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Permalink Reply by Aerin Guy on September 1, 2009 at 5:17am

Hi Melissa,
You ask a good question, and I think we are all working to come up with an answer. The rapid changes in technology renders a lot of material obsolete very quickly - and so much of the "right" knowledge does come with that living and breathing that you mention. I belong to another ning community discussing this particular topic. You might want to check it out, as it focuses on discussion around credentialling etc.
For what it's worth, I did an "e-marketing" certificate through the Canadian Marketing Association. It was in class, had a big, honking binder (they couldn't supply the materials online, or even through powerpoints), and had a written exam. It made the luddites in my company feel as though they were on the cutting edge. The networking was good, but the instructor was canned from his "Director of Social Media" day job during the course, so our faith in him was sullied somewhat. Let me know what you find out!

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Permalink Reply by Uwe Gutschow on September 5, 2009 at 2:26pm

I subscribe to http://www.marketingprofs.com/ and they provide a great range of marketing topics including social media seminars that I've found quite useful. Not just basic social media, but more advanced topics like measurement, monitoring tools, etc.

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