Networking. Education. Technology.
Circus Marketing
Circus.jpg
“If the circus is coming to town and you paint a sign saying ‘circus coming to the Fairground Saturday’, that’s advertising.
If you put the sign on the back of an elephant and walk it into town, that’s promotion.
If the elephant walks through the mayor’s flower bed, that’s publicity.
And if you get the mayor to laugh about it, that’s public relations.
It the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.
“If the circus is coming to town and you paint a sign saying ‘circus coming to the Fairground Saturday’, that’s advertising.
If you put the sign on the back of an elephant and walk it into town, that’s promotion.
If the elephant walks through the mayor’s flower bed, that’s publicity.
And if you get the mayor to laugh about it, that’s public relations.
It the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.
Tags: advertising, promotion, public, publicity, relations, sales
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Comment by Phomello S. Mushwana on November 16, 2009 at 9:41am -
Pretty-Fascinating-Thinking there...is it for sale???
How do I acquaint myself with it???
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Comment by Justin Beswick on November 16, 2009 at 9:57am -
I love it too, clear and simple description of marketing with a dash of humor!
I was shown this in a Bioentrepreneurship session several months ago - no price tag attached, just use it wisely :)
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