Digilogue: Consumer Driven Insight for South African Digital Media Strategy

Instant Grass today announced the launch of their new consumer insight tool, Digilogue™, which helps marketers to connect effectively with the digital lives of consumers.

Digilogue™ is based on an in-depth, on-going dialogue with consumers aged between 14-35 yrs, and brings to life the different tribes of digital users, and defines the rules of engagement for marketers. On a brand specific level, it identifies the appropriate connections and content for a brand to build a digital dialogue with its consumers.

“The digital world presents a fundamental challenge to conventional communications thinking. The power has shifted to the consumer, who is now in full control of the messages that are received and believed.” says Brad Shrimpton, MD of Instant Grass. “Too often, a brand’s digital strategy is driven from a web technology or creative perspective, overlaid by conventional media ‘interruption’ thinking. It’s time to let consumers drive the digital dialogue. After all, it’s their world.”

Digilogue™ will be unveiled at a workshop event, in collaboration with Huddlemind, the leading Social Media think tank, on 27 November 2009 at the UCT Graduate School of Business, V&A Waterfront. For reservations, or for further information, visit www.digilogue.co.za.