MUSIC EXCHANGE CONFERENCE TOPICS AND SPEAKERS MONDAY 22 AND TUES 23 MARCH 2010

Schedule

Detail

9.45am

Opening Welcome

Karl Gostner, General Manager, Primedia, Cape Town (94.5Kfm and Cape Talk)

10am to 10:45am

The passion of music

Sipho “Hotstix” Mabuse, Former, Current and FutureMusician

Why is it that musicians don’t stay around for long enough to reap the rewards from their efforts? Sipho “Hotstix” leads us through five decades of love, passion and faith in the dream.

10.45am

Break

11:00am to 12:00am

An overview of the global music industry

Charles GoldstuckCEO of TouchTunes Interactive Networks. Former President and COO of the Bertelsmann Music Group (US), a division of Sony Music Entertainment

A Q&A session covering an overview of the current worldwide music industry, the challenges facing independency and the opportunities rising from the ashes. (Moderated by Martin Myers)

12:00am to 12:40pm

Producers, Songwriters and the life blood to your hits

What happens in studio, how to get the best out of your time in studio, what does the engineer, the producer and the songwriter deliver (should you even consider co-writes?

(Moderated by Peter Lacey))

· Brian O’Shea (Saron Gas, Sugardrive, Arno Carstens)

· AronTurest-Swartz (Freshlyground)

· Gabi Le Roux (Engineer/Producer)

· Theo Crous (Producer/Songwriter)

12:40pm to 12:50pm

10 tips to breaking international

YoelKenan, CEO Africori, former Senior Vice President International Marketing BMG, former CEO mp3.com

12:50pm to 2pm

Lunch

2:00pm to 2:45pm

Needle-time, the inside job

Nicholas Motsatse, CEO South African Music Rights Organisation (SAMRO).

An overview of the changing revenue landscape, the various bodies that govern, control and protect you as a musician. A specific look at needle-time and the challenges facing collection of revenue.

2:45pm to 3:05pm

An open forum for your questions relating specifically to revenue avenues you are currently not seeing.

Nicholas Motsatse, CEO South African Music Rights Organisation (SAMRO).

Nicholas will be specifically asked to respond to the ongoing copyright tribunal dispute between SAMPRA, AIRCO, SARRAL and SAMRO currently underway where various bodies are claiming to control the needle-time rights. (Moderated by Peter Lacey)

3:05pm

Break

3:15pm to 4:05pm

Hey, I got my money, who needs a contract

Nick Matzukis, Academy of Sound Engineering

Last year’s most popular topic returns in two guises. We will look at both the recording side of the business (record contracts, 360 degree deals, licensing and distribution deals) and publishing contracts (sync licensing, songwriter contracts and Deeds of assignment). How to get the most out of giving your music away.

4:05pm to 4:25pm

Break

4:25pm to 5pm

Subscribe yourself

Jake Larsen, Head of Music Nokia Middle East and Africa

As the industry quite literally turns itself on its head we hear from one of the companies at the forefront of the new media world. What does music mean to Nokia and how are they taking music to a world market? IS subscription the way of the future

5:00pm to 6:00pm

New licensing, marketing and revenue opportunities from online and mobile social networks.

Dave Duarte, Managing Director Huddlemind, Programme Director UCT Graduate School of Business

This talk will look at the opportunities and challenges presented by social-media as people share and discover music online through social search channels like Facebook, YouTube and MySpace as well as a plethora of blogs, tweets and recommendation engines. Despite a deeply embedded online culture of not paying for music, a host of new revenue opportunities abound.

Schedule

Detail

10am to 11:00am

Keeping it Real - South African Success Stories.

We let some of South Africa’s top talent talk to us about their experiences in the industry. (Moderated by Peter Lacey)

· Sipho“Hotstix” Mabuse

· Andrew Mac, MacStanley

· Peter Pote, Evolver

· Verity

· Neo Muyanga, BLK Sunshine

· Zaki Ibrahim

11am to 11:20am

The Digital Year in Review

Gillian Ezra, Sales Director Exactmobile

We look at the statistics for 2009 and how they will affect your business going forward. Where are the success stories, and who should you be steering clear of.An overview of the digital landscape with a practical focus.

· Formats eg full track v ringbacktones

· Where to sell eg MTN Play, VC, Omniphone

· Subscription services

· Streaming

· Digital royalties

11:20am

Break

11:30pm to 12:30pm

The physical side of digital - creating a cost effective Web presence

Brian Currin, Web Marketing Consultant

How to create an effective web presence without breaking the bank. Utilizing free tools and platforms to get your message and music out there.

12:30pm to 12:40pm

New business proposals, New applications, New technologies, New models. What to do?

YoelKenan, CEO Africori, former Senior Vice President International Marketing BMG, former CEO mp3.com

12:40pm to 2pm

Lunch

2:00pm to 3:15pm

What is more important, a digital profile or a strong traditional media presence.

Bringing together the pros from radio, TV, online and print we discuss the importance of media in the music industry and who has what role to play for success.

(Moderated by Diane Coetser)

· Miles Keylock, Music Journalist

· Jason Curtis, Music Journalist

· Karl Gostner, General Manager, Primedia Broadcasting, Cape Town

· Evan Milton, Music Journalist

3:15pm

Break

3:15pm to 4:15pm

Whose more important – an accountant, a manager, a publicist or a booking agent?

Well that depends doesn’t it. We’ll assemble a couple of each and let them slug it out in front of you. (Moderated by Martin Myers)

· John Langford, COO, Big Concerts

· Sean Wienand, Managing Director, Headline Artists

· Roach, African Dope Records

· Doug Davenport, Manager Evolver One

· Sipho“Hotstix” Mabuse

4:15pm

Break

4:30pm to 5:10pm

The synchronization business - Hype or Reality!!

David Alexander, CEO, Sheer Publishing

A step-by-step guide to placing your music in film, TV and games both locally and internationally. Why your publisher remains an essential partner in the process.

5:10pm to 5:30pm

Closing Address

· Martin Myers- Moderator

· Peter Lacey – Moderator

9pm

Showcase Evening, Mercury Live, Cape Town

Schedule

Detail

10am to 12:00am

Embracing New Media Tools for maximum exposure.

Brian Currin, Web Marketing Consultant

Tips and Techniques for setting up:

• WordpressBlog
• Twitter Profile
• Facebook Fan Page
• Soundcloud Profile

Delegates will leave the workshop with the skills to start promoting themselves and their music online.

10am to 12:00am

The different types of income streams and royalties in the music business

Nick Matzukis, Music Industry Lawyer

· How to understand and distinguish them

· How to make sure you are extracting the maximum from them

· We will cover all the different forms of direct revenue created by musicians, from recording royalties, to publishing income, synchronisation income to needle-time